The Media industry continues its profound digital transformation. Supply chains are re-defined, products and services reconfigured, whole business models are revamped. The only constant in this evolving, connected and personalized world is change.
Digital consumer experiences are a synthesis of all the interactions of actual or potential customers. This extends from the advertising that precedes direct interaction, the interaction with the product, to post sale follow up and resulting repeat purchases. Shifting consumer expectations have dramatically altered revenue sources; from traditional format to new digital streams. Success in this environment requires business and technology innovation at a pace that has not been witnessed before.
At newpage Technology , digital transformation is in the fabric and roots of our company. We draw on extensive Media industry experience drawn from working with leading publishers, entertainment conglomerates and OTT players to create and deliver solutions that span the entire Media value chain. We enable these solutions with our repository of reusable NewPage assets and from partnerships with many leading technology providers. In particular, we focus on:
Providing a Single View of customers
Rights and royalty management
Enabling 50% reduction in support and maintenance costs of critical legacy systems